Insights

Fieldnotes from the GEO frontier.

Essays, studies, and tactical notes on how brands earn authority inside the AI engines that are replacing search.

AI Search
The GEO Gold Rush: Why 2026's GEO Experts Are 2010's Spammers
History tends to repeat itself. After 16 years in SEO, the patterns I'm seeing in the GEO industry feel uncomfortably familiar — and the recovery from a knockout takes far longer than the shortcuts that caused it.
Roey Skif•May 14, 2026•7 min read

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